Episode 115: Serial Marketer, not Killer with David Berkowitz

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David Berkowitz is a serial marketer and has woven his experience as an employee, freelancer, and business owner into a successful career. In this episode, we talk about how David: 

  • Pivoted from cookie-cutter roles and was able to harness his experiences to create custom roles

  • Continually flexed his skills in fresh ways

  • Used his experience as a consumer and end-user to reverse engineer what marketers need to know 

  • Used a journalistic eye to keep his take on trends realistic and actionable

  • Appreciates the importance of mentors, leadership, PR, and communications professionals

  • Believes marketers need marketers and why he started the Serial Marketer Community

  • Used his strengths and intuition to refresh his career continually

Episode Guest: 

David Berkowitz founded the Serial Marketers community and the FOAF network for fraction-of-a-fractional CXO consultants. Previously, he held marketing and strategy leadership roles with omnichannel ad tech platform Mediaocean, video production marketplace Storyhunter, social listening firm Sysomos, Publicis agency MRY, and Dentsu agency 360i. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 400 events globally. He lives in midtown Manhattan with one daughter and two cats.

Show notes: 

Serial Marketer Community

Follow David Berkowitz on LinkedIn
Fraction of a Fraction www.foaf.pro
Thanks to Aaron Strout, CMO of Real Chemistry, for the episode title.


Jill Griffin is on a mission to improve life in the workplace. Her executive coaching, strategy, and innovation have generated multi-millions in revenue for the world's largest agencies, start-ups, and well-known brands. She works with individuals, teams, and organizations to create cultures that allow leaders to increase performance while maintaining their well-being.

Visit JillGriffinCoaching.com for more details on:

  • 1:1 Career Strategy and Executive Coaching

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  • Gallup CliftonStrengths Corporate Workshops to build a strengths-based culture

  • Team Dynamics training to increase retention, communication, goal setting, and effective decision-making

  • Grab an individual Strengths & Strategy Session with Jill Griffin HERE

Follow @jillGriffinOffical on Instagram for daily inspiration.

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Episode 116: {Greatest Hits} The Most Annoying Job Interview Question. Ever.

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Episode 114: How to Stay in Belief During Your Job Search